- Cadent cracks down on the silent killer, carbon monoxide, with major new campaign urging people to get carbon monoxide alarms
- Hard hitting posters going up on billboards in carbon monoxide hotspots in London, Sheffield, Manchester and Birmingham
- Accidental carbon monoxide poisoning kills approximately 40 people each year with many more hospitalisations
Cadent is ramping up the war on the so called silent killer, carbon monoxide, with a hard-hitting new advertising campaign targeting billboards in major cities.
The two posters each depict stark and haunting images of a body on the floor and urge people to install a carbon monoxide alarm and better educate themselves about the silent killer and visit www.cadentgas.com/co
for more advice.
Hundreds of thousands of motorists will pass by the posters which will be up on 48 sheet billboards for six week periods this spring and summer in Kingstanding Road, Birmingham, Tinsley Roundabout, Sheffield, Chancellor Lane, Manchester and Imperial Road, Fulham, London.
Each of the locations was selected due to them being hotspots for carbon monoxide related incidents with the following numbers of gas appliances (cookers, boilers, fires, etc) being condemned as being at risk or immediately dangerous: London 10,374, including 210 in Fulham, 4,549 across Manchester, 1015 in Sheffield and 4,000 in Birmingham.
The posters debuted this month Sheffield, Manchester and Fulham, and after their initial six-week run, they are set to return for a second run in the summer. In Birmingham meanwhile, the posters will make their debut in May and then return for a second run in July 2019.
Accidental carbon monoxide poisoning currently kills around 40 people in the UK each year with many more people hospitalised.
However such tragedies can be avoided by taking taking simple steps.
Cadent’s Phil Burrows said: “Carbon monoxide poisoning can be fatal and every year we hear of tragedies that could easily have been avoided.
“We hope these posters will prompt people to think more about the dangers of carbon monoxide and to take some simple steps to protect themselves.”
He added: “Ensuring your gas appliances are checked by a qualified engineer each year, installing a carbon monoxide alarm and educating yourself about carbon monoxide, drastically reduces your chances of falling victim to the silent killer.”
Carbon monoxide is known as the silent killer and cannot be seen, smelt or heard.
The symptoms of carbon monoxide poisoning can be confused with flu or other illnesses with symptoms including headaches, nausea, breathlessness, dizziness, collapse and loss of consciousness.
Signs to look out for within properties include the following:
- Gas appliances burning with orange or yellow flames instead of blue flames
- Sooty stains on or near appliances
- Pilot lights that frequently blow out
- Increased condensation inside windows
If carbon monoxide is suspected all doors and windows in the property should be opened and people should move outside into the fresh air.
The Gas Emergency Service should be called on 0800 111 999* (Calls are recorded and may be monitored) and if someone has collapsed or is displaying severe symptoms medical help should be sought by calling 999 or 112.
For more information on carbon monoxide visit:
People are also reminded to get their gas appliances checked annually by a suitably qualified Gas Safe registered engineer, to find a Gas Safe registered engineer visit www.gassaferegister.co.uk or call 0800 408 5500.
It’s also advisable to buy a carbon monoxide alarm for every room with a gas appliance. These cost approximately £15 and are available from retail outlets including supermarkets and DIY stores. It’s also advisable to take a small portable carbon monoxide alarm on holiday.