Keeping our communities safe and warm has always been at the heart of what we do. We have a strong track record of operating as a responsible business, from our regulatory commitments and practices to our social actions.
We work tirelessly to keep our customers safe, warm and independent in their homes. Through our community investment and the actions we take, we aim to enhance the lives of people in the communities in which we live, work and impact through our networks. Our responsible activities help us create close connections locally with our customers, and we recognise that we play an essential part in today's society.
We care about how our operations affect our stakeholders, colleagues and customers. Strengthening our reputation through the actions we take means our presence in communities is reliable, valued and trusted. By focusing on why and how we operate responsibly, we demonstrate the values at the heart of our organisation.
Find out more about our charitable and voluntary efforts, and how our colleagues have gone above and beyond to benefit local communities...
Having Dementia(s) presents profound physical, social and psychological challenges for those living with it and their loved ones. Too often, people with Dementia(s) face stigma, leading to serious barriers in living independently and forcing them into isolation. Alzheimer's Society knows it doesn't have to be like this. They are the UK's leading Dementia charity and for 40 years have been providing expert information, training and support services to all who need their help.
We've committed to supporting Alzheimer's Society as our chosen charity partner since 2017, and we are working with them towards a world without Dementia(s) through fundraising, raising awareness and campaigning for change.
Our pledge to become a Dementia Friendly Utility means we consider the needs of people living with Dementia(s) throughout our operations, and so far on this journey we have carried out:
- specialist Dementia awareness training with our emergency call advisors
- adjustments to our website to achieve level AA of the Web Content Accessibility Guidelines (WCAG 2.1)
- piloted an innovation programme to inspire concepts for independent living
- delivered Dementia awareness training to over 84% of our workforce
- used virtual reality headsets to showcase the challenges that people living with Dementia(s) face
- raised Dementia awareness in schools across our footprint
- refreshed our support policies to ensure colleagues have help available to them if they have carer responsibilities
- supported colleagues to raise over £200,000 to help fund Dementia Advisors in our networks
Our work with Alzheimer's Society is ongoing, and we are working with them to unlock new potential ways of fundraising. We are also proud to be involved with their newly founded Companion Calls service, where our colleagues volunteer their time each week to check in on a person (or their carer) who is living with Dementia(s) during the COVID-19 pandemic.
Our mutual aim of keeping people safe, warm and living independently is what drives us and will continue to do so.
Volunteering in the community
Our colleagues are passionate about helping out their local communities, understanding the challenges faced by others and lending their time and effort to support. We support teams and individuals by giving them paid leave to carry out impactful local volunteering initiatives.
The recent need for volunteer support has risen dramatically as a result of COVID-19, and continues to do so as we move towards a 'new normal'. Our colleagues have responded to the situation and during the pandemic, have stepped up and gone above what's required of them to keep communities safe and supported. We have had NHS responders, companion callers with Alzheimer's Society, colleagues making masks and scrubs for key workers, grocery deliveries and transporting people to medical appointments to name just a few...
In return, we have pledged additional volunteering days
for all our colleagues to continue helping those who need it most. As long as there is a need, our colleagues will be there to support.
We support our colleagues to boost their fundraising efforts with Matched Giving, helping them to make a real difference to local communities. Working in partnership with Neighbourly, each Cadent colleague can claim up to £400 per financial year to match their fundraising for any UK registered charity. With the current strain on the third sector due to COVID-19, this extra investment will make a positive impact on the charities our colleagues hold close.
Our colleagues have jumped out of planes, run marathons, shaved their heads and beards, baked, climbed mountains, walked in memory of someone, cycled 100km in the dark and even dressed as Santa's elves for a day to raise funds, all of which was eligible to be matched by Cadent. Matched Giving is a programme that our colleagues know and love.